Scaling B2B Leads for SaaS with Funnel-Based SaaS Performance Marketing

BusinessRocket is a fast-growing SaaS platform helping entrepreneurs launch LLCs, file taxes, and stay compliant — all in one place. I led their performance marketing and lead generation efforts, focusing on U.S.-based professionals, startups, and freelancers looking for quick, reliable LLC formation. By combining Meta, Google, and email retargeting funnels, I helped increase qualified lead volume by 4x while maintaining a competitive cost per conversion.

Service Areas:
✅ Paid Media (Meta + Google)
✅ Landing Page Optimization
✅ Audience Research & Segmentation
✅ Conversion Tracking
✅ Email Retargeting
✅ Campaign Reporting & ROI Attribution

📌 The Challenge

BusinessRocket operates in a competitive SaaS niche with countless legal-tech and formation service competitors. They needed to:

  • Generate quality leads for LLC formations and business services
  • Reduce cost per lead and improve post-click funnel performance
  • Increase form completions and consultation bookings
  • Attract solopreneurs, creators, and small businesses in the U.S.
  • Implement proper tracking for conversion events and value attribution

🧠 My Approach

I designed a multi-touch lead generation system tailored to user intent and funnel stage.

Here’s what I did:

  • Launched Google Search campaigns targeting keywords like “start LLC online,” “cheap LLC filing,” and “LLC vs S-Corp”
  • Deployed Meta Ads focused on freelancers, Amazon sellers, and new entrepreneurs
  • Used custom intent audiences + lookalikes to target startup-focused users
  • Built landing page variants with focused CTAs: “Get Started in 5 Minutes”
  • Set up Meta CAPI + Google Tag Manager to track lead forms, consultations, and revenue
  • Added email flows for abandoned form fills and guide downloads using drip automation

📈 The Results

  • 🚀 4x increase in qualified leads from paid media
  • 💸 36% reduction in CPL across Google Ads within 60 days
  • 🧾 18% increase in form completions after funnel adjustments
  • 🔁 Achieved 12% CTR on Meta lead gen ads with multi-format testing
  • 📊 Full-funnel analytics dashboard tracking from click to booked call to revenue

🗣 What the Team Said

“We were spending money before, but this was the first time we could see what was working — and why. The lead quality improved significantly, and our funnel finally made sense.”
— Head of Growth, BusinessRocket

💡 Key Takeaway

SaaS growth isn't about flashy ads — it's about funnel focus.
By aligning keywords, creatives, and landing journeys with what users actually needed, I helped BusinessRocket scale their leads without scaling their costs.

📍 Running a SaaS or legal-tech platform? Let’s map your funnel and drive qualified leads that convert.