70x ROAS for Apprallel Brand Through High-Impact Meta Ads & Funnel Strategy

Junaid Jamshed was preparing for its biggest season yet — and I was brought in to lead the paid media campaigns with a focus on sales, not just traffic. Through full-funnel Meta Ads, deep audience segmentation, and product-led creative strategy, I delivered a 70x ROAS during the peak season, helping the brand not only hit targets, but set new records in digital sales.

Service Areas:
✅ Meta Ads (Facebook + Instagram)
✅ Funnel Strategy & Testing
✅ Product Catalog Optimization
✅ Campaign Structure & Scaling
✅ Creative Direction
✅ Retargeting & UGC Integration

📌 The Challenge

Junaid Jamshed is a household name, but with rising digital competition and peak seasonal volume, the stakes were high.

They needed:

  • A results-driven ad strategy that could support aggressive daily spend
  • ROAS-focused optimization across different collections and regions
  • A better way to structure campaigns by category (Women’s, Men’s, Kids, Accessories)
  • A retargeting engine to turn browsers into high-value buyers

🧠 My Approach

I didn’t just launch ads — I rebuilt the performance funnel from the ground up.

Here’s what I did:

  • Audited existing account and cleaned campaign structures for faster optimization
  • Re-segmented the audience based on previous engagement, purchase frequency, and collection type
  • Introduced DABA (Dynamic Ads for Broad Audiences) to expand prospecting without inflating costs
  • Developed custom creatives and A/B tested formats: UGC, reels, carousels, and collection ads
  • Layered in funnel-specific messaging to match creative to intent (awareness vs. action)
  • Set up advanced tracking using Meta pixel and conversion API

📈 The Results

  • 📈 70x Return on Ad Spend during high season
  • 💰 Reduced overall cost-per-purchase by 42%
  • 👗 Created a product feed structure that enabled dynamic seasonal ads
  • 🔁 Increased repeat purchase rate via retargeting loop with catalog + promo sync
  • 🌍 Expanded international sales campaigns (Canada, UK, Middle East)

🗣 What the Team Said

“Our digital campaigns had never scaled this efficiently. Salman’s approach to performance media and funnel clarity played a big role in our record-breaking season.”
— Marketing Lead, Junaid Jamshed

💡 Key Takeaway

In fashion retail, timing is everything — but strategy wins the season. With a sharp campaign structure and relentless testing, I helped Junaid Jamshed scale aggressively while keeping ROAS consistently profitable.

📍 Running high-volume seasonal campaigns or want to push your eCom ROAS higher?