From $100K to $500K+/Month: Scaling Auracles with Full-Funnel eCom Growth Systems

When I started working with Auracles, they were already a rising name in the luxury streetwear scene — bold, culturally rooted, and backed by a loyal audience. But like many eCom brands, they were sitting on untapped growth potential. In just a few months, I helped turn their $100K/month baseline into a $500K+ monthly revenue engine, using a systematic blend of Meta and Google Ads, Klaviyo retention systems, and backend ops upgrades. The result? A brand that now scales predictably — without sacrificing its identity.

Focus Areas:
✅ Full-Funnel Paid Media (Meta + Google)
✅ Shopify Conversion Strategy
✅ Email & SMS Retention (Klaviyo)
✅ Pre-Order & Fulfillment Systems
✅ Product Drops + Evergreen Scaling
✅ Analytics, ROAS, and Funnel Optimization

📌 The Challenge

Auracles came in strong with design, hype, and community — but scaling sustainably needed:

  • A reliable acquisition engine beyond just drop hype
  • Better systems to retain customers and drive repeat revenue
  • Operational infrastructure to avoid fulfillment bottlenecks
  • A move from drop-dependent revenue to evergreen performance

🧠 My Approach

We broke growth into three pillars: Acquisition, Retention, and Infrastructure.

1. Acquisition

  • Launched Meta ads with broad targeting, driven by creative testing + fast iteration
  • Built retargeting flows for high-intent shoppers using Meta’s AI learning
  • Added Google Shopping campaigns for consistent search-driven sales
  • Leveraged product drops using hype-focused paid + organic builds

2. Retention

  • Set up advanced email + SMS flows in Klaviyo: abandoned carts, post-purchase, win-backs
  • Created VIP flows and loyalty incentive automations
  • Retention now contributes 20–30% of monthly revenue

3. Infrastructure

  • Built a pre-order system to control inventory while keeping hype alive
  • Integrated Track123 for real-time fulfillment transparency
  • Helped Auracles achieve a 99% on-time delivery rate at scale

📈 Month-by-Month Growth

  • Month 1
    → $100K revenue
    → $10K ad spend → $100K revenue (3x ROAS)
    → Retention campaigns generated 25% of total sales
  • Month 2
    → $150K revenue
    → Introduced Google Shopping + new creative hooks
  • Month 3
    → $250K revenue
    → Focused on scaling bestsellers, added VIP email flows
  • Current
    → $500K+ per month
    → 5x blended ROAS
    → 30% of revenue from retention
    → 99% on-time delivery, thanks to operational upgrades

🗣 What the Brand Said

“We always had the creative side down — but this growth system helped us scale like a real business. From ads to backend to retention — it’s all finally working together.”
— Auracles Team

💡 Key Takeaways

  • Don’t just chase hype — scale systems.
  • Retention = long-term profit.
  • Operations are marketing’s secret weapon.

Scaling a Shopify brand isn’t about hacking — it’s about building the machine that lets your best products do what they’re meant to: sell, repeat, and go global.

📍 Have a Shopify brand ready to scale? Let’s build the system that makes it unstoppable.